Firstly, the centre of London was saturated with eye-catching branded taxis carrying the supaside and tip seat formats. Then we placed four branded taxis inside EXCEL for the duration of their event. Additional branding was carried for BT and Hewlett Packard, and these taxis were used in innovative ways such as meeting venues and as private quiet areas for phone calls and one-to-one business.
Black Cab Advertising Managing Director Keith Levy said: "We were really pleased with this campaign, as the placing of the taxis in EXCEL shows just how flexible taxi advertising campaigns and my company can be."Back