The company is the world's largest manufacturer of food waste disposal units, and the clear global frontrunner. Their latest is the exciting 3N1, which dispenses steaming hot water, as well as regular hot and cold water, from one elegant Italian-designed hot tap.
As part of their launch marketing plan, the company included taxi advertising, incorporating the supaside and bonnet formats. The taxis were also used to take the owners from their West End Hotel to their boat on the River Thames where the trade awaited the presentation. Not only did the owners arrive in style (if they would have had their way they would have driven the taxis!), but the taxis doubled up a superb 12 metre billboard to greet arriving visitors to the event.
Yet again black cabs have proved their versatility in combining great advertising and great taxi usage for a launch event.Back