At the forefront of this ever-changing world is Shoptiques and its founder Olga Vidisheva. Established in 2012, Shoptiques.com is an online marketplace for the best local boutiques from Paris to New York. Olga has created a business that allows customers to shop across the globe, while providing smaller boutiques with the opportunity to access a digital platform they wouldn’t otherwise have.
When the company launched in London in November 2015, they created a campaign of five shocking pink wrapped taxis. Not only were these highly visible on the London streets, but were used to striking effect by Olga and her team to pick up clients and journalists for meetings.
Additional marketing and promotional opportunities were also developed for taxi passengers through free taxi rides and vouchers for Shoptiques.com, to further develop a real sense of occasion around the launch.
Drivers were briefed in advance on Shoptiques so that they could discuss the brand with confidence and enthusiasm, and were true brand ambassadors for the company.Back