Taxi and Black Cab Advertising
Taxi Advertising
Use Taxi advertising to promote your brand in towns and cities throughout the UK. With iconic black cabs in London and fleets of branded taxis to bring your marketing message right where it needs to be.
Taxi Advertising
Use Taxi advertising to promote your brand in towns and cities throughout the UK. With iconic black cabs in London and fleets of branded taxis to bring your marketing message right where it needs to be.
What is the minimum length for a Taxi advertising Campaign?
Taxi advertising campaigns can be anything from one day to 12 months.
Where can I find out more about advertising on a Taxi?
There are many firms that offer a planning and booking service, however for the best rates and campaign planning use a specialist firm.
Can I use my branded taxi for PR?
Yes, this is one of the best ways of promoting your brand and is a common use for Taxi advertising. For example, having the Taxi turning up at an event and even picking up customers for meetings and to attend conferences and events.
Can I get the branded taxi to operate in a specific areas
Yes – choosing an experienced company to plan and book your campaign will enable you to have maximum exposure in a given area or part of town.
How to get the most out of your campaign.
The age-old adage of repetition breads recall, so saturating a specific area with other outdoor media such as posters and radio will help with your brand recall and bring it front on mind. For direct response and measurement campaigns work best as part of an integrated marketing approach, so consider using employing an online and social media campaigns. PR is also a very effective tool to reach out to your audience in a targeted way and works well with cab advertising.
How much does Taxi Advertising cost?
The cost depends on a number of variables, these being:
The length of the campaign anything from a couple of weeks to a number of months. There are setup costs with the campaign involving getting the taxi branded, thereafter the longer the campaign the lower the weekly cost.
The format of the advertising will also vary the cost, so supersides are cheaper than full wraps in terms of set up and on-going fees.
Each geographic area has slightly differing costs depending on the density of population and therefore exposure.
Taxi Advertising FAQs
- Each London taxi is seen 8 million times every month
- 65% of people that see Branded Taxis are ABC1s
- The average journey time in Central London taxi is 25 minutes
- One London taxi is used by 1,100 passengers every month Over 60% of people that notice branded taxis are ABC1s.
- Each year a branded taxi will be seen over 75 million times. 66% of Londoners notice taxi advertising on a daily basis.
- Taxi advertising is essentially a 24/7 mobile billboard providing the perfect marketing platform for your brand.
- Out of home advertising reaches 98% of the UK population every week.
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