For the generations before us, the concept of self-improvement events and motivational conferences would have been somewhat uncomfortable. In recent years however there have been any number of such events and one of the stand-outs in 2015 was “Great

Working with them to develop a taxi advertising campaign, we selected tip seats as the format that would best meet their brief. This was based on our expertise of penetrating key markets and the targeted effectiveness of each of our formats. An average journey time is 22 minutes with potentially 40 customers per day so we suggested two distinct creative treatments to allow the taxi passenger to comfortably absorb the information.

This also created the perfect opportunity for passengers to take a photograph of the event details on their smartphone to follow up on later - and of course share with friends and colleagues via social media.

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